Social Media and Content Executive
Position Title: Social Media and Content Executive
Location: London, Thornton Heath, CR7 8RD
Department: Marketing
Job Type: Full-time, Hybrid
Salary: DOE
What are the African Caribbean Leukaemia Trust looking for? π
We are looking for someone who injects creativity into everything they do. Passionate about creating content, we are looking for someone with outside-of-the-box ideas to make our social media engaging and relatable. We are currently heading into a digital transformation and have recently given our website a face-lift and it is time for you to do the same for socials! We have a loyal audience, but we are looking to expand to get the next generation interested in saving lives.
Why do we do what we do? π©Έ
In 1993, Daniel De-Gale was diagnosed with acute lymphoblastic leukaemia. He became the 1st black individual in the UK to receive a stem cell transplant from an unrelated donor. Unfortunately, due to complications with his health, Daniel passed in 2008. Danielβs story could have been different if his match had been found sooner.
As a leading Blood cancer/disorder charity, the African Caribbean Leukaemia Trust is dedicated to raising awareness of the severe shortage of donors of Black heritage in the United Kingdom on the stem cell (bone marrow), blood, and organ donor registers.
We believe that no one should die waiting for their donor match.
Job Summary π
You do not need to have all the experience in the world, we are open to looking at all candidates, we want someone who is passionate about ideas and has the willingness to learn. Your focus will be on content creation for our socials and working with influencers to create relatable content that will attract different audiences.
This is a hybrid role, and there may be some hours you need to work outside of office time to attend events to capture content. Some of the events we have attended and which you could attend include City Splash, Black Pride Notting Hill Carnival and more!
We have also worked on campaigns previously with well-known names such as Chunkz, Stevo and Chian Reynolds β you could be a vital part of these campaigns.
Key Responsibilitiesπ
Social Media Management π¬
- Develop and execute social media strategies to increase brand visibility and engagement across platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
- Create, schedule, and publish engaging content (posts, stories, videos, etc.) that aligns with our brand voice and marketing goals.
- Monitor social media channels, respond to comments and messages, and engage with our online community.
- Analyse social media performance using analytics tools and generate reports to measure the effectiveness of campaigns.
- Plan, create, and manage paid social media campaigns on platforms such as Facebook, Instagram, X, LinkedIn, and TikTok.
- Develop ad copy and creative assets that drive engagement and conversions.
- Set up and manage ad targeting, budgeting, and bidding strategies.
- Monitor ad performance, optimise campaigns, and report on key metrics.
- Conduct A/B testing to determine the effectiveness of different ad creatives and strategies.
Content Creation π₯
- Produce high-quality, original content for various digital platforms, including blogs, social media, websites, and email newsletters.
- Collaborate with the design team to create visually appealing graphics, videos, and other multimedia content.
- Stay updated with industry trends and incorporate relevant topics into content strategies.
- Write compelling copy for social media posts, advertisements, and marketing materials.
Campaign Development π₯
- Assist in planning and executing marketing campaigns to promote and create awareness
- Work with the marketing team to develop content calendars and ensure timely delivery of materials.
Collaboration and Coordination π§π€βπ§πΎ
- Collaborate with cross-functional teams, including sales, product development, and customer support, to ensure cohesive messaging and brand consistency.
- Coordinate with influencers, brand ambassadors, and partners to amplify our social media.
Influencer Marketing π²
- Identify and engage with relevant influencers and brand ambassadors to promote our products/services
- Develop and maintain strong relationships with influencers, negotiating collaborations and partnerships
- Coordinate influencer campaigns, including briefing influencers, managing deliverables, and ensuring brand alignment.
- Track and analyse the performance of influencer campaigns, providing insights and recommendations for improvement
- Ensure compliance with advertising standards and disclosure requirements in influencer content.
Qualifications π
- Bachelorβs degree in Marketing, Communications, Journalism, or a related field/qualification (We are not set on a degree if you think you have a creative mind and the experience to back it then donβt hesitate to apply)
- Experience in content creation
- Strong understanding of social media platforms, trends, and best practices
- Excellent writing, editing, and proofreading skills
- Proficiency in graphic design tools like Canva
- Experience with social media management tools (e.g., Hootsuite)
- Creative thinking and the ability to generate innovative content ideas
- Strong organisational skills and the ability to manage multiple projects simultaneously.
- Excellent communication and interpersonal skills to communicate with stakeholders
Preferred QualificationsπΉ
- Experience in creating video content that catches the attention of our audiences
What We Offer π
- Opportunities for professional growth and development.
- A collaborative and supportive work environment.
- The chance to make a significant impact on our brand and business growth.
- A chance to attend high-profile events and festivals and to network with celebrities
To Apply ποΈ
Please submit your resume and link us to any creative work that you have, this could be a portfolio or let us know in a cover letter any projects you have been a part of.
*YOU WILL NOT BE CONSIDERED IF YOU DO NOT SEND A CREATIVE PORTFOLIO OR LINKS TO PREVIOUS CREATIVE WORK*
Applications will be reviewed on a rolling basis until the position is filled.
ACLT is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.